About Equestria

Carol and Ria

Carol Hill

Founder | Creative Director

Carol has always loved horses. And as a young girl she was actively involved with horses—constantly drawing them, admiring their beauty and riding them whenever the chance arose.

Horses became a fond, but distant memory when she enrolled in college. She received degrees in commercial art, illustration, and art history and upon graduation, started a career in publishing. She worked for many publications including The News Journal a Gannett paper and Delaware Today magazine at Today Media Inc.

In 1998 she and her husband moved to NJ where she transitioned her skills as an art director from the publishing world to the advertising arena. For the next 12 years, Carol worked at several leading advertising agencies in the greater NYC area including Cline, Davis and Mann, Medicus Life Brands, Saatchi & Saatchi Healthcare, and Sudler & Hennessey. Her experiences garnered her many awards for her creative marketing materials.

During her time in advertising, Carol was reintroduced to the equestrian world through a friend. In 2005, she began leasing a Thoroughbred gelding and started eventing—she was immediately hooked. As a result, she immersed herself into the equestrian world not only through riding, but through educating herself on the care of horses as well as the different equestrian disciplines.

Carol met many up-and-coming riders in the professional arena. She was inspired by these young athletes who were solely dedicated to riding, training and caring for their equine partners. And through this experience, it gave her an idea. By combining her two passions, Carol realized she could provide a much needed service to the equestrian industry, thereby doing what she loved to help others succeed.

Since 2007, Carol has worked to help her clients create integrated marketing materials that get them noticed in the equestrian industry. Carol truly partners with her clients to uncover their needs, align with their tastes and bring their goals to life.

Equestria Design was founded in 2010 due to growing requests for her brand of creative ingenuity and marketing saavy. Carol’s mission is to design the best creative products possible for her clients. See the Services page to find out how Equestria can serve you.